You can use GIFs throughout your content, or across your social media channels. Whether you’re trying to make a point or give your readers a laugh break, they can be a great addition to your content. They can pack an emotional punch that you can’t get from images or video. Here are the biggest benefits to using animated GIFs throughout your content: 1. But, there is a myriad of reasons that you’ll want to create a GIF that goes well beyond making people laugh. Sure, we’d all love to create a funny GIF to send around to our friends and family. The Biggest Benefits to Using GIFs in Your Marketing Strategy As a result, they’re a great tool you can use to connect with and delight your visitors. The low res and small file size make them ideal for the web. Put simply, a GIF is a low resolution animated image that continuously loops. If you’re a regular reader of sites like Buzzfeed, then you’re probably already familiar with GIFs and how they’re commonly used throughout content. This image format has been in use for over 30 years, showing you how valuable, and how much the internet loves this style of image.
It was introduced to the world back in 1987 by Steve Wilhite of CompuServe as a way to present an image that moves. GIF is short for Graphic Interchange Format, but you’ll probably only see it referred to as GIF. What is a GIF?Ī GIF is a type of image format. All you need is a subscription to Adobe Photoshop CC, and a handful of images, or a video, and a dash of creativity.īelow you’ll learn why GIFs have become so popular, the benefits to using GIFs in your marketing, and show you how to make an animated GIF in Photoshop with two different methods. GIFs provide you with a great way to spice up your existing content, make your tutorials more useful, and create media your visitors can’t help but watch and share.īest of all, GIFs are pretty easy to make. Once a mainstay of the old-school web they’ve made a massive resurgence in recent years. These tiny moving images can convey a lot more information than an image, or text. If you’ve spent any time browsing the internet over the past few years, then you’ve undoubtedly come across a GIF.
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